From my lunchtime wanderings.
One of the links from my junk email today was to the Band of Outsiders online shop. I think they do it exactly right. I think a lot of established brick-and-mortar retail companies have failed to make their e-commerce sites as well-designed as their storefronts. The Band of Outsiders site has all of the same stuff, but it’s integrated in a way I haven’t seen other retailers do; part blog, part retail. At a time when shops like Anthropologie are mixing housewares, books, fragrances, and art installations in with their clothes racks, why are so many websites still so boring?