From my lunchtime wanderings.

IMG_6171One of the links from my junk email today was to the Band of Outsiders online shop. I think they do it exactly right. I think a lot of established brick-and-mortar retail companies have failed to make their e-commerce sites as well-designed as their storefronts. The Band of Outsiders site has all of the same stuff, but it’s integrated in a way I haven’t seen other retailers do; part blog, part retail. At a time when shops like Anthropologie are mixing housewares, books, fragrances, and art installations in with their clothes racks, why are so many websites still so boring?


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s